A 450-Year-Old PalaceInstead of Melbourne

I had a PhD acceptance from MIRT Melbourne. My professor was ready. I just needed a language score.

Then someone showed me a historic mansion in Isfahan. Sarhangh Bokhradi Palace. 450 years old. Crumbling.

"When the space around you and within you are equally calm — the guest no longer comes for the room."

After restoration, we had to operate the palace. I knew nothing about hotels. So I learned everything.

And I understood: the problem with hotels is not sales. The problem is systems.